As a photographer, Trish Logan was accustomed to weathering
the peaks and valleys of the ever changing marketplace.
But in 2011, she began adding schools to her client list
and has never looked back!
From three contracts in 2011 to over 20 schools in 2015,
Trish is an expert at knowing and teaching others how to secure
– and keep – this high volume revenue.
Aside from the thousands of school photos that Trish manages
every year, she has taken on many different
leadership roles within the industry, including serving
as a Platform Program participant in Imaging USA 2015,
the 2015 Past President of the Maine Professional Photographers,
2015-16 Vice President of Programming for
Professional Photographers New England,
Served on the 2013 Board of Directors for PPA New England
in 2012 as a Director of Maine Professional Photographers.
Trish’s work has also earned several awards and honors
including a 2012 PPA Silver Medal,
a 2013 portrait accepted to the Loan Collection,
and a 2013 portrait published in the PPA Showcase Book.
Whether in the studio, on location,
at a conference or a leadership panel,
Trish Logan is committed to her clients,
her industry and the rising photographers
with whom she can share her knowledge.
- Determine prices based not on competitions pricing but profit and loss data
- How to start out new or rebrand your current business
- Review your branding with and make up dates and changes to be more effective
- How to differentiate yourself from the competition with products and services
- The face you show the world & how to add more value to your brand
- How to produce loyal customers that will return time after time
- Find clients and staff that believe in your vision and want to tell the world
- How to use social media in your marketing
- Creating a plan for your professional growth
- Making a 1yr, 3yr & 5yr and even a 10yr plan for your company
- How to set realistic attainable goals for growth
- How to find schools to market too
- Understanding the industries demographics
- Learn to make contact; get face-to-face meetings and get a contract.
- Know what school boards and principals want to see in your volume bids
- Making packages, prepay envelopes, posters & camera cards for schools
- Staffing considerations
- Organization and Equipment needs
- Meeting expectations the schools have and want to see from you and your staff
- I photographed the job now what?
- Workshop flow and Package Production
- Securing contracts
-
Learn to market it
-
Sell it
- Establish your brand
- Photograph all types of sessions (let me take your from Pretty to Gritty and everything in between)
- How a variety of looks can boost your sales
- Why social media is an important piece of your marketing
-
Discover why you need to engage in today's new technology to gain senior business
- Working with Senior Model Reps
- Working with yearbook advisors and parents on fundraising
- What's hot and what's NOT
- How to introduce exciting products seniors will love
- Putting it all together - Photographing for maximum sales
- Lighting/posing and capturing beautiful portraits
-
Creating a demand for your brand!BUSINESS BASICS COURSE NETWORKING & MAKING CONNECTIONS
- You've got the skills
- You've got the marketing
- Putting it all together to further expand your already established business
- Add commercial work
- Produce Web Images
- Event Photography
- Work with non-profits to gain corporate customers
- Working with others to create business alliances
- Business basics how to: Create letters, contracts, releases and more